SEO pour les éditeurs et les marketplaces avec Simon Heseltine

bien sûr J'ai vu hier la vidéo du nouveau Ford F-150 Lightning électrique Il y aura 43 catégories différentes cette année Je vois tout à fait d’où vous en venezLoren Baker :… à For Rents Apartments et puis maintenant qui avec le contenu que nous publions là-basLoren Baker : Voir autant d'entreprises comme un véhicule de transaction exactement ils espèrentSimon Heseltine :… pour toutes nos marques Il nous reste quelques minutes, mais je suis vraiment curieux. Répartissez-vous également les tâches selon les saisons? Parce que je pense que vous avez dit que les motoneiges font partie de ce que vous faites? Simon Heseltine : Ouais.Loren Baker : Et les VTT et des choses comme ça. Ce sont donc aussi des saisons complètement différentes.Simon Heseltine : Ouais. Je veux dire évidemment, il y a une saisonnalité différente. Je veux dire, même le jour de la semaine, nous avons des différences. Je veux dire, du côté commercial de l'entreprise, nous recevons une grande partie de notre trafic, mardi, mercredi, nos activités de loisirs, la plupart du trafic arrive le week-end. Mais quand vous regardez les sites individuels, oui, je veux dire, il y a des saisonnalités intéressantes pour certains d'entre eux. Nous n'aimons à aucun moment voir des catastrophes naturelles dans le pays. Nous n'aimons pas voir les ouragans ou quoi que ce soit de ce genre. Évidemment, ils ont un impact négatif énorme, mais ils ont également un impact négatif sur nos sites de loisirs. They have a positive impact on our commercial sites because people then go out, they need to buy the equipment, to be able to clean up, buy the trucks to be able to take things away. So, there are things like that and trade offs, short-term, cyclical things like that, as well, that we have to deal with. But yeah, I mean, Snowmobile Trader gets a nice chunk of traffic during the winter, not as much in July and August.AdvertisementContinue Reading BelowLoren Baker : I can imagine, unless you’re up in Minnesota or something like that.Simon Heseltine : Yeah.Loren Baker : Well, I guess there’s no snow in July and August there either. Génial. Well, it’s really been a pleasure Simon. I dropped a link to your Twitter profile. I hope you don’t mind-Simon Heseltine : Oh, no.Loren Baker : … for people to be able to follow you there. Is there any other places online folks can follow you, find out more about you, find out more about Trader Interactive, et cetera, et cetera, et cetera?Simon Heseltine : Well, I mean, there’s obviously traderinteractive.com, although, we are in the process of redesigning that at the moment. And we actually do have four open marketing positions at the moment, over there. So if anybody’s looking, we are now a remote first company. Which means, we’re looking for anybody in the Continental Europe and in the US.AdvertisementContinue Reading BelowLoren Baker : Nice, nice.Simon Heseltine : We’ll do Alaska and Hawaii, as well.Loren Baker : Oh, cool. Not just the lower 48. So your remote first, you’re based in Norfolk, Virginia.Simon Heseltine : Yep.Loren Baker : One of my favorite places to visit, by the way, Norfolk, Virginia Beach, Eastern Shore area. So it’s kind of nice that you’re in that area but I also understand some of the constraints around that area too, from a talent pool perspective. Droite? So has that been a benefit of going completely remote or remote first, as well? The ability to recruit all over the US?Simon Heseltine : Yeah. I mean, from the pandemic itself, obviously we went to everybody working from home, pretty quickly. I mean, I think it was the Wednesday, was it March 13th, it was announced, or March 11th, it was announced? And we went on March 13th, we went to remote at that point. Obviously, not thinking it was going to last as long as it has done, but basically by doing that, we were able to prove, that folks were productive, working from home.AdvertisementContinue Reading BelowLoren Baker : Yeah.Simon Heseltine : That we didn’t need to be in the office. So we have come to the point, where we are now a remote first company. So I have since, in the last few months, I’ve hired folks out in Tennessee, out in Illinois and we’re open to wherever.Loren Baker : Amazing. I’d love to catch up more on that in the future, maybe as a part two.Simon Heseltine : Maybe.Loren Baker : But Simon Heseltine, it’s been a pleasure having you today. It’s good catching up. We haven’t talked, at least seen each other, talking or talking without texts, for quite a bit.Simon Heseltine : Yeah.Loren Baker : So I’m going to look you up in a few weeks when I’m in town.Simon Heseltine : All right.Loren Baker : And I’m really looking forward to that. And just as a reminder to all viewers and listeners, today’s episode with Mr. Heseltine was brought to you by US Search Awards. US Search Awards is now open for entry. It’s going to be the ninth year of the US Search Awards. It just seems like it started yesterday, it’s amazing to hear that these are almost a decade old. This year, I think we have the most different categories at 43, different categories ranging from SEO, PPC, digital marketing, and content marketing.AdvertisementContinue Reading BelowSo the early bird cutoff date is June 18th, which is also right around the corner. And then if you missed June 18th, by any measure, June 25th is the official cutoff date, which is also right around the corner, as well, just a little bit over a month away. So visit the ussearchawards.com. Again, that’s ussearchawards.com, brought to us by Don’t Panic Events and We Are Search. Simon, it’s been fantastic. Merci beaucoup. I could talk to you more and more about the remote thing, but we’ll follow-up on that front. I know these go very quickly and I’ll see you soon.Simon Heseltine : Yeah. Thanks for the invite, Loren. D'accord. Bye-bye.Loren Baker : Bye.